Wednesday afternoons were rowdy at the Bulb offices on Bishopsgate in the City. Staff in the glass-fronted building lined up in two groups for a frenzied reminder of the company mission. “Lower bills, lower CO2,” they shouted, getting louder each time.
It was a scene more typical of a trendy tech company than a power supplier, but Bulb’s young founders were keen to distinguish it from the old-fashioned energy giants, which had a reputation for ripping-off customers.
Its offices were filled with expensive plants, staffed by excited young graduates hired on the promise of disrupting a cumbersome industry, and led by a pair of entrepreneurs who had raised hundreds of millions from investors won over by their mission to provide greener energy at cheaper prices.